ABOUT US

Welcome to Rich Habits, a Birmingham-born clothing company that was established by Sam Sutton and Carter Vail in 2022.

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Our History

Our journey began in 2022 when Sam Sutton and Carter Vail, two friends with a shared vision, decided to start a clothing company. The idea was born in a cozy coffee shop in Uptown, located in downtown Birmingham. Over a few hours and countless cups of coffee, we discussed our aspirations and how we could achieve them.

In the following years, we immersed ourselves in the world of clothing, learning everything we could while selling shirts and other gear to various companies. Through hard work and dedication, we discovered our niche: providing gear packs to high school sports teams. Today, we are proud to have contracts with over ten teams and are continually expanding our reach, striving to support more athletes and teams every day.

Sam Sutton : CFO

Sam Sutton, a high school state champion in wrestling and a star student, has always been driven by passion and dedication. His wrestling journey took him to Arizona State, where he competed for the prestigious Sunkist Kids, and now continues at Tarleton State in Texas. At our company, Sam heads up all financial operations and also handles all the design work. His love for art and graphic design, coupled with his relentless work ethic, ensures that every piece we create reflects the highest standards of quality and creativity. As a devoted Christian, Sam's values and faith are central to his approach in both life and business, guiding his commitment to integrity and excellence.

Carter Vail : CEO

Carter Vail, a dedicated and hard-working individual, was a four-year varsity basketball point guard at Homewood High School. Known for his tenacity and leadership on the court, Carter now attends the University of Alabama, where he spent a year as a manager for the basketball team. At our company, Carter handles all communication and daily operations, ensuring everything runs smoothly and efficiently. He is also responsible for big-picture event planning and goal setting. Carter values his close-knit circle, cherishing his family and friends above all. His commitment to excellence and organization keeps our team focused and driven towards our shared vision.

Our Mission

Our mission is bold and ambitious: to challenge and surpass every major sports clothing company, such as Nike and Adidas. We aim to provide affordable luxury clothing to athletes at every level, from professionals to youth. Our commitment is to ensure that every athlete in the world has access to high-quality, stylish gear without breaking the bank. We believe in democratizing luxury and making top-tier sports apparel accessible to all, fostering a sense of confidence and excellence in every athlete who wears our brand.

Sam and Carter at their booth inside of Hewitt-Trussville High School, where they hosted a massive wrestling camp with over 130 kids in attendence.